What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert.
Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.
Hello America! Welcome to Big Lou’s Old Guy Blog. Did you notice that the first letter of each word in “Big Lou’s Old Guy” spells BLOG? Is that a coincidence or what? Thanks for visiting the site and please do me a BIG favor: Post your thoughts here. I’m looking forward to hearing from you!
Big Lou!